SEO Strategy and Project Management

Manages with support the implementation of campaigns/projects, including setup, optimization, and reporting, to deliver high-quality and accurate outcomes.

Demonstrates an understanding of the elements of SEO and applies those best practices to assigned client accounts.

Delivers accurate reports with basic insights and recommendations.

Understands the processes involved in delivering all activity for our clients.

Works collaborate with SEO client team. to deliver against the set KPI's and client objectives.

Commercial Acumen

Has a clear understanding of how finance works and how GroupM makes a profit.

Has completed all mandatory GroupM finance training

Demonstrates a growing understanding of the financial impact of decisions/solutions to drive projects and analyses that support the organization’s mission.

Understands GroupM’s trading strategies and processes.

Data Analysis

Learns and uses methods for collecting data, performs data analyses and articulates findings.

Is analytically minded, with the ability to identify trends and patterns within data sets.

Follows guidelines and applies judgement to assess the quality of data and ensure conclusions have integrity.

Analyses client and performance data from multiple sources and builds outcome models.

Ensures that conclusions drawn from data have integrity and flags potential issues.

Tools Proficiency

Understands the full array of the company’s offerings specific to areas of expertise, applies this knowledge to meet the needs of the customer and the business.

Builds a working knowledge of relevant proprietary and 3rd party products, technologies, offerings, including but not limited to research tools, automation tools, technical analysis tools, as well as internal benchmarking tools.

Understands the purpose and benefits of all available tools and understand when each should be use within day-to-day activity

Practice Area Knowledge

Develops an awareness and curiosity of industry and specific practice area, including trends and challenges or concepts.

Researches industry and practice area information and summarises findings.

Develops a broad understanding of industry products/services and their applications; distinguishes the pros, cons and implications of the options.

Develops an awareness of industry and specific practice area issues, including trends and challenges or concepts.

Builds relationships with industry representatives to gain insight.

Problem Solving

Asks questions and performs routine or basic analysis to define problems.

Generates some solutions in own area of work and suggests additional sources of information to further investigate problems.

Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact.

Provides communication support for troubleshooting issues internally and externally with third parties.

Stakeholder Relationships

Has a good understanding of how the agency operates and works with their clients.

Knows about the client’s business and who the key decision makers are there.

Has good understanding of agency and client and their business goals and challenges.

Builds a working knowledge of market trends effecting the client (and agency).​​​​​​​

Responds to stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges.

Effective Communication

Seeks relevant information to ensure own understanding of complex information.

Assists team members in the creation of routine communication materials (e.g., policies & procedures, guidelines, presentations, messages).

Provides accurate information and learns how to simplify complex information.

Adapts communication style and method to the audience. ​​​​​​​

Applies subject matter knowledge to answer technical questions clearly and concisely and limits jargon.